Storage and processing of personal data
Every time a user accesses a page on our website, and every time a file is accessed, access data regarding these actions is anonymised and stored in a log file on our server or on the servers of our service providers. This procedure immediately and automatically deletes any references to specific persons in the data.
The basic components of each data set are:
This anonymised stored data is exclusively processed for statistical purposes.
Where there is an option to enter personal or commercial data (email addresses, names, addresses) on our website, this disclosure of this data by the user is always expressly voluntary. We only use the data provided to fulfil the desired purpose. Data is strictly processed in accordance with legal provisions. Mandatory information is clearly marked as such.
We exclusively store and process your personal details to fulfil our own business purposes. We handle your data confidentially and do not disclose it to third parties without justification.
Data regarding use of our website is only allocated to individual users with the users’ prior consent (see below).
We use third parties as service providers to process data, including personal data in the context of our own business purposes. These third parties are cloud providers, activity analysis service providers and web analysis services. The following text contains more detailed descriptions of these services providers.
If you register for the newsletter, we will use the data you enter exclusively for this purpose or to inform you of circumstances relevant to this service or registration for it. We will pass these data to its service provider, ClickDimensions (LLC 5901 Peachtree Dunwoody Road, NE Suite B500 Atlanta, GA 30328) for the purpose of managing, and this service provider will store the data in Microsoft Azure Services of the Microsoft Ireland Operations (Sandyford Business Estate, Dublin 18, Irland) such as MS Dynamics or Power BI. Your data will not be stored on servers outside the EU and Switzerland.
You can, on request and at any time, obtain information on the type and scope of personal data we hold concerning you. Additionally, in accordance with legal provisions, you have the right to rectification, the right to block and the right to deletion of this personal data.
The data controller in the context of the processing of data collected on this website and through use of the online shop is:
HARTING AG, Leugenestrasse 10, 2504 Biel/Bienne, Switzerland
Tel.: +41 44 908 20 60; E-Mail: biel@HARTING.com
The purpose of tracking mechanisms is to allow the operator of a website to monitor – and in some cases control – online marketing measures with reference to their efficacy. Commonly used synonyms for the term ‘tracking’ include ‘web controlling’, ‘web analysis’ and ‘traffic analysis’. Tracking encompasses success monitoring, control and efficiency analysis of a website and the online marketing measures it uses.
Measures used for tracking purposes generally examine where a website’s visitors come from, their behaviour and actions on the platform as well as, in some circumstances, what they do after leaving the page. There are essentially two different methods used to carry out tracking.
We use tracking mechanisms to measure and analyse its reach and personalise its web content. If you are a registered user and are also signed in, we will also use tracking mechanisms for profiling purposes.
Reach measurement and analysis
Reach measurement and analysis (as well as clickstream analysis, data traffic analysis, traffic analysis, web analysis, web controlling, etc.) denotes the collection and evaluation of data regarding the behaviour of website visitors. An analysis mechanism typically examines where visitors come from, which areas of a website are visited and how often, and for how long individual subpages and categories are viewed. First and foremost, it serves to optimise the website and achieve specific objectives more effectively (e.g. to increase page visits, visitor frequency or newsletter subscriptions, etc.). At a fundamental level, a differentiation can be made in web analysis between analytical procedures to measure site efficacy on a permanent basis and methods to find weak spots in a website and identify potential ways to improve these.
Using cookies enables us to make it easier to navigate a website and also offers a high degree of user-friendliness. Moreover, cookies help us to identify particularly popular areas of our website. They make it possible to collect information regarding a specific period of time and identify the visitor’s computer. We use permanent cookies to improve user guidance and provide personalised content (“persistent cookies”). We also use so-called session cookies, which are automatically deleted when you close your browser (“transient cookies”).
We use the following categories of cookies on our website:
Essential cookies: These cookies are required for you to be able to move around the website and use specific functions, esp. relevant for security reasons. They ensure the stability of the website, offer a secure log-in, store e.g. the progress of your order, your log-in data and your shopping cart. It also saves your language settings.
Functional cookies: They are used to provide the services you request, for example, if you want to watch a video. Functionality cookies are also used to maintain settings you make on the website (e.g. location). These cookies are not able to track your browsing on other websites and cannot track where you have surfed the Internet outside of our website. Without these cookies, we will not be able to provide certain services you request. All information collected by these cookies is anonymous and is used solely to improve the functionality and service of the website.
Personalisation cookies: We use personalisation cookies to recognize you when you visit our website again and to personalize content and save your settings. These cookies are used to display personalized content to you according to your interests. We also use retargeting or remarketing cookies to help us deliver ads that are relevant to your interests based on your individual browsing habits within the respective advertising network. On these pages, you may be presented with advertisements relating to content that you have previously viewed on other websites
Control cookie deployment: Cookies required for the operation of this website are set automatically when the website is called up. Other cookies and functionalities not required for use by us as website operator and by any third party may only be used after your consent. To this end, when you call up this website, you will be asked to select a selection of permitted cookies and functions. This selection is in turn stored in a cookie until you delete this cookie from your end device.
This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consent.
Borlabs cookie does not process any personal data.
The borlabs-cookie stores the consent you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.
As part of your registration for an email newsletter, we need your email address to which the newsletter is to be sent. Any other information is given voluntarily and will be used to address you personally and tailor the newsletter to your personal preferences and clarify queries regarding your email address.
A valid email address, the country and a language are needed to receive the newsletter. The IP address through which you register for the newsletter as well as the date and time when you order the newsletter are also stored. We need these data as evidence in the event of abuse, in case the email address registered for the newsletter does not belong to the user. To provide further security against an email address being improperly registered by third parties in our circulation list, we provide a “double opt-in” procedure. In this procedure, you will receive a confirmation email after registering, sent to the email address specified. You will only receive the desired email newsletter if you confirm your registration by clicking on a link contained in this email. As part of this procedure, the order for the newsletter, the despatch of the confirmation email and receipt of the confirmation of registration are all logged.
We would draw your attention to the fact that we will evaluate your user habits when sending newsletters. To do so, we use the tracking functions of ClickDimensions. The emails sent contain so-called web beacons or tracking pixels which represent one-pixel image files which are stored on our website. For these evaluations, we combine the data collected and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID. We use the data thus acquired to create a user profile to tailor the newsletter to your individual interests. In the process, we record when you read our newsletter, which links you click on and from this we deduce your personal interests. We combine these data with the actions you perform on our website.
Tracking by means of web beacons or tracking pixels is not possible if you have deactivated the display of images in your email program as your standard setting. In this case, the newsletter will not be fully displayed and you may not be able to use all its functions. If you have the images displayed manually, the tracking described above will be performed. In the cookie settings on our website, you may find further information about the specific cookies used.
You have the option at any time to revoke your consent to the storage of your data, email address and their use for the despatch of the newsletter, with effect for the future. We provide you with a link in every newsletter for such revocation. You also have the option to communicate your desire to revoke your consent in writing to be sent to the contact options listed in the legal notice.
You will find further information about the specific cookies used in the cookie settings on our website.
User-based and/or personalised offers
Usage-based online advertising: Our website, and linked websites from where a user originates, collect and process a visitor’s usage behaviour. The user benefits from this as the advertisements generated are tailored to their specific areas of interest; on the whole, fewer randomly scattered advertisements are displayed. A cookie is stored on the user’s computer to collect information on their usage behaviour.
Personalised offers: We also use these technologies to recognise returning users. Personalised offers are based on analysis of purchasing behaviour as well as the respective visitor’s use of our electronic media.
More specifically, we use the following data to create advertisements tailored to you and your interests:
Analysing and evaluating the aforementioned information enables us to produce offerings and product recommendations tailored to individual users. Personalised offers may be sent by post, presented on a visit to our electronic media (website and app) or – if the user has given their specific consent – sent via email or push notification.
To optimise our offers on the basis of your user interests, we use the following tool:
Reach measurement and analysis using Google Analytics
Reach measurement and analysis using Google Analytics
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks. The website operator has a legitimate interest in marketing its service products as effectively as possible.
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing analyses your user behaviour on our website (e.g. clicking on certain products) in order to classify you in certain advertising target groups and subsequently play suitable advertising messages to you when you visit other online offers (remarketing or retargeting). Furthermore, the advertising target groups created with Google Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC). The website operator has a legitimate interest in marketing its products as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. Further information and the data protection provisions can be found in Google’s data protection declaration at: https://policies.google.com/technologies/ads?hl=en.
For target group formation, we use, among other things, the customer matching of Google Remarketing. In this process, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are shown matching advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
Google Conversion Tracking
This website uses the visitor action pixel from Facebook to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries. In this way, the behaviour of page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised. The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to serve advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as website operator. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing. The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. Processing by Facebook after onward transfer is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-secure implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook. You can find further information on protecting your privacy in Facebook’s data protection information: https://www.facebook.com/about/privacy/
LinkedIn Insight Tag
Analysis by Lead Forensics
For the purposes of marketing and optimization, we use products and services of the company Lead Forensics (Communication House, 26 York Street, London, W1U 6PZ, Great Britain) on our website. Lead Forensics determines the actual course of your visit to this website, including all the pages you have visited or looked at and how long you spent on this site. Insofar as IP addresses are collected, these are rendered anonymous immediately after collection. On behalf of the operator of this website, Lead Forensics then uses the information collected to analyze your visit, compile reports regarding the website activities and provide to the website operator further services connected with the website use and the Internet use. Further information about data protection can be found at https://www.leadforensics.com/cookie-policy/. Insofar as we process personal data, we do so on the basis of our legitimate interests in order to improve the design of our website. The legal basis for this is the safeguarding of legitimate interests pursuant to Art. 6 (1) letter f) of the GDPR.
Google Web Fonts (local hosting)
We manage this website using the ManageWP tool. The provider is GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia (hereinafter ManageWP). ManageWP allows us to, among other things, monitor the security and performance of our website and make automatic backups. ManageWP thus has access to all website content, including our databases. ManageWP is hosted on the provider’s servers. The website operator has a legitimate interest in operating its website(s) as effectively and securely as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
We would like to point out that the protection of personal data for transmission within the Internet cannot be comprehensively guaranteed according to the current state of technology. Third parties may be technically able to intervene in network security without authorisation and to monitor message traffic. In this context, please note that the transmission of data by e-mail is always unencrypted.
We store personal data collected for business purposes as long as this is necessary for the business relationship and we will then delete the data. A business necessity no longer exists at the latest when all claims that may follow from the business relationship have become time-barred according to the general regulations. In case of doubt, this can be assumed to be 10 years after the last business transaction. If we have received personal data and there is no business transaction, we will delete the data after 3 years at the latest. Of course, we will also delete your data if a business purpose does not exist or no longer exists and you revoke your consent.
Rights of access, rectification and information
You have the right at any time to obtain information about the data stored about you, its origin and recipients and the purpose for which it is stored. Furthermore, you have the right to have your data corrected and deleted (the right to be “forgotten”).
You can revoke your consent to the use of your data at any time in writing or electronically.
Revocation by e-mail: biel@HARTING.com
Revocation by post: HARTING AG, Leugenestraße 10, 2504 Biel/Bienne.
In the event of your revocation of the storage and processing of your data, we will no longer be able to provide certain services, such as participation in competitions.
If you object, we will no longer process your personal data. This does not apply if we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the purpose of asserting, exercising or defending legal claims.
Validity of the data protection declaration
We reserve the right to change or amend this privacy statement from time to time. This statement was last amended on 1 December 2021.