To optimise our offers on the basis of your user interests, we use the following tool:

Reach measurement and analysis using Google Analytics

To design our website in a way that meets users’ needs, we create pseudonymised user profiles with the help of Google Analytics, a web analysis service provided by Google Inc., Amphitheatre Parkway 1600, 94043 Mountain View, CA (US) and Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google uses cookies to facilitate analysis of how individual visitors use a website. The information generated by the cookie regarding use of this website is generally transmitted to, and stored on, one of Google’s servers in the USA. However, as we have activated IP anonymisation on this website, your IP address will be truncated by Google prior to its transmission from within European Union member states or in other signatory countries of the Agreement on the European Economic Area or in Switzerland. Only in exceptional circumstances will your full IP address be transmitted to a Google server in the USA before being truncated. Google will use this information on behalf of us in order to analyse your use of the website, to compile reports regarding website activities and to provide us with additional services relating to usage of the website and the internet. The IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data.

Reach measurement and analysis using Google Analytics

To design our website in a way that meets users’ needs, we create pseudonymised user profiles with the help of Google Analytics, a web analysis service provided by Google Inc., Amphitheatre Parkway 1600, 94043 Mountain View, CA (US) and Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google uses cookies to facilitate analysis of how individual visitors use a website. The information generated by the cookie regarding use of this website is generally transmitted to, and stored on, one of Google’s servers in the USA. However, as we have activated IP anonymisation on this website, your IP address will be truncated by Google prior to its transmission from within European Union member states or in other signatory countries of the Agreement on the European Economic Area or in Switzerland. Only in exceptional circumstances will your full IP address be transmitted to a Google server in the USA before being truncated. Google will use this information on behalf of us in order to analyse your use of the website, to compile reports regarding website activities and to provide us with additional services relating to usage of the website and the internet. The IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data.

Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks. The website operator has a legitimate interest in marketing its service products as effectively as possible.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing analyses your user behaviour on our website (e.g. clicking on certain products) in order to classify you in certain advertising target groups and subsequently play suitable advertising messages to you when you visit other online offers (remarketing or retargeting). Furthermore, the advertising target groups created with Google Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC). The website operator has a legitimate interest in marketing its products as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. Further information and the data protection provisions can be found in Google’s data protection declaration at: https://policies.google.com/technologies/ads?hl=en.

For target group formation, we use, among other things, the customer matching of Google Remarketing. In this process, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are shown matching advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google conversion tracking enables Google and us to recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. More information on Google conversion tracking can be found in Google’s privacy policy:

https://policies.google.com/privacy?hl=en

Facebook Pixel

This website uses the visitor action pixel from Facebook to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries. In this way, the behaviour of page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised. The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to serve advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as website operator. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing. The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. Processing by Facebook after onward transfer is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-secure implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook. You can find further information on protecting your privacy in Facebook’s data protection information: https://www.facebook.com/about/privacy/

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take any other action (conversion measurement). Conversion measurement can also be done across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, no identification of the advertising addressee takes place. LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days. The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it in the context of its own advertising measures. For details, please refer to LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. You can object to the analysis of usage behaviour and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out . Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid LinkedIn linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website. We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the legal requirements.

Analysis by Lead Forensics

For the purposes of marketing and optimization, we use products and services of the company Lead Forensics (Communication House, 26 York Street, London, W1U 6PZ, Great Britain) on our website. Lead Forensics determines the actual course of your visit to this website, including all the pages you have visited or looked at and how long you spent on this site. Insofar as IP addresses are collected, these are rendered anonymous immediately after collection. On behalf of the operator of this website, Lead Forensics then uses the information collected to analyze your visit, compile reports regarding the website activities and provide to the website operator further services connected with the website use and the Internet use. Further information about data protection can be found at https://www.leadforensics.com/cookie-policy/. Insofar as we process personal data, we do so on the basis of our legitimate interests in order to improve the design of our website. The legal basis for this is the safeguarding of legitimate interests pursuant to Art. 6 (1) letter f) of the GDPR.

YouTube

This website embeds videos from the website YouTube. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. When you visit one of our websites on which YouTube is embedded, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. Furthermore, YouTube may store various cookies on your end device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience and prevent fraud attempts. If you are logged into your YouTube account, you enable YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest. If a corresponding consent has been requested, processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. Further information on the handling of user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=en

Google Web Fonts (local hosting)

This site uses so-called web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

ManageWP

We manage this website using the ManageWP tool. The provider is GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia (hereinafter ManageWP). ManageWP allows us to, among other things, monitor the security and performance of our website and make automatic backups. ManageWP thus has access to all website content, including our databases. ManageWP is hosted on the provider’s servers. The website operator has a legitimate interest in operating its website(s) as effectively and securely as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of the consent; the consent can be revoked at any time. We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Data security

We would like to point out that the protection of personal data for transmission within the Internet cannot be comprehensively guaranteed according to the current state of technology. Third parties may be technically able to intervene in network security without authorisation and to monitor message traffic. In this context, please note that the transmission of data by e-mail is always unencrypted.

Retention period

We store personal data collected for business purposes as long as this is necessary for the business relationship and we will then delete the data. A business necessity no longer exists at the latest when all claims that may follow from the business relationship have become time-barred according to the general regulations. In case of doubt, this can be assumed to be 10 years after the last business transaction. If we have received personal data and there is no business transaction, we will delete the data after 3 years at the latest. Of course, we will also delete your data if a business purpose does not exist or no longer exists and you revoke your consent.

Rights of access, rectification and information

You have the right at any time to obtain information about the data stored about you, its origin and recipients and the purpose for which it is stored. Furthermore, you have the right to have your data corrected and deleted (the right to be “forgotten”).